Direct Support Professionals are #EssentialToUs and deserve recognition of the tremendous responsibilities that they fulfill every day. Even more so during this pandemic. Please join us in urging Brian Pallister to value DSPs now and into the future for the heroes they are.
The campaign launched on May 8th with a full page ad in the Winnipeg Free Press.
Organizations across Manitoba shared images of DSPs working tirelessly everyday with which we created a campaign video. Song Credits – Alicia Keys – Good Job
Bill boards (see image below) have been placed throughout Manitoba (see schedule and location)
Look for this billboard in the following locations and date.
|
Community Market |
Location |
Date |
Expires |
|
Portage La |
Saskatchewan Ave West 185m East of 24 St SS Facing West |
18-May-20 |
14-Jun-20 |
|
Morden |
Highway 3 1.8km West of Highway 14 Junction SS Facing West |
18-May-20 |
14-Jun-20 |
|
Brandon |
Pacific Ave 20m East of 3 St NS Facing West |
18-May-20 |
14-Jun-20 |
|
Selkirk |
Main St 40m South of Pittsburg Ave WS Facing North |
18-May-20 |
14-Jun-20 |
|
Minnedosa |
Main St 35m South of Centre Ave WS Facing South |
18-May-20 |
14-Jun-20 |
|
Flin Flon |
Highway 10A 230m West of Highway 10 SS Facing East |
18-May-20 |
14-Jun-20 |
|
Swan River |
Main St 490m East of Valley Rd SS Facing East |
18-May-20 |
14-Jun-20 |
|
Dauphin |
Buchanan Rd 22m West of Jackson St SS Facing West |
18-May-20 |
14-Jun-20 |
|
Neepawa |
Highway 16 West 455m West of Highway 5 NS Facing East |
1-Jun-20 |
28-Jun-20 |
|
Gimli |
Highway 9 60m South of Howard Ave ES Facing South |
1-Jun-20 |
28-Jun-20 |
|
Steinbach |
Brandt St 50m Noth of Main St Facing South |
18-May-20 |
14-Jun-20 |
Thank you to all who have sponsored billboards — ED’s Network, Community Living Manitoba, Inclusion Selkirk.
Bus ads are also live in Winnipeg on 50 buses! Thanks to Northway Pharmacy and Ready Meds for sponsoring these ads.
Finally, our Global ad is live and will air for another week (total of two weeks). Here is a Schedule of when Global Ad Airs , so you can be sure to see it!
The original ad can be seen here: https://global-corusent.box.com/s/ujvbraegk0pviuqx4mu3fiqno6e5evl8
We created a modified ad to acknowledge the inclusion of DSPs in the Risk Recognition Program and it can be seen here: https://global-corusent.box.com/s/b2p5sqocbt8mt3dpatpgiaaqenswjji3
On June 2nd, 2020, Abilities released a press release following the announcement by the Province government that DSPs would be included in the Risk Recognition Program.
Background info:
Campaign Goal:
As we see many essential workers being compensated for their continued, selfless work during an unprecedented global pandemic, we continue to see Direct Support Workers who support people with intellectual disability treated poorly, reflecting our society and our governments overall view of people with intellectual disability. The goal of this campaign is to help stabilize and secure the fragile disability sector workforce by implementing a $5/hour wage supplement for all Direct Support Workers working through Covid-19, and time and a half pay for anyone caring for someone who is Covid-19 positive.
Campaign:
The campaign is led by Abilities Manitoba and is endorsed and supported by the Family Advocacy Network, People First of Manitoba, The Alliance of Direct Support Professionals of Manitoba, Inclusion Winnipeg, Barrier-Free Manitoba, Community Living Manitoba and Disability Matters Vote.
Thank you for your help! Together we CAN make a difference!